Tuesday, 26 April 2011

Data Protection (Amazon Privacy Notice)

How your data (personal information) collected and how it’s used or shared?
A preview on Amazon.co.uk and .com Privacy Notice:

One of the basics that any user must know and read while joining Amazon (or any other service provider site) is the privacy policy (agreement or notice), this policy contains the measures and methods regarding the collection and use of users’ data. So, if you are seeking after protecting your personal data then you must concern about reading and acknowledging this agreement
The most two terms that you must read and understand are: how your data collect and does Amazon (or any other site) share such data or not? Let’s see the answer as Amazons’ privacy notice states:
Ø  How your data collected? (Amazon privacy policy)
According to the privacy notice terms, your data collected in accordance to the following ways:
1.      Information You Give: these information collected since the registration process, through your use and search ending by placing an order (buy or sell) which cover payment and delivery process and information
2.      Automatic Information: your information collect in such case by placing cookies in your computer or laptop, the collecting process start when your web browser  accesses Amazon.co.uk (.com) or advertisements and other content served by or on behalf of Amazon.co.uk (.com) on other Web sites
3.      E-mail Communications: this tool uses to enhance Amazon services. The collecting process starts when you opened an e-mail from Amazon, only if your computer supports such capabilities. This tool gives to Amazon the opportunity to create a list, which will be compared with other e-mail lists provided by other companies (business process)
4.      Information from Other Sources: unfortunately, these sources are not specified or known to public
Ø  Does Amazon share your information?
According to the privacy notice, your information used according to Amazon practices:
1.      Affiliated Businesses, Amazon Do Not Control: these affiliated businesses might have stores on Amazon or Amazon might operate stores to provide or sell services jointly or on behalf these businesses (including 3rd parties)
2.      Third Party Service Providers: Amazon might employ some companies or individuals in order to facilitate its service, by include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments and providing customer service. Third party providers can access to your personal data but they must obey this privacy notice and the rules stated by data protection laws
3.      Promotional Offers: Amazon may send to you or to selected group of costumers offers on behalf of other businesses, but without giving these businesses any personal data or information about the selected group
4.      Business Transfers: as any other business, Amazon may sell or buy stores, subsidiaries or business units, in which your information is part of such transfer (unless you have consent otherwise)
5.      Protection of Amazon.co.uk (.com) and Others: WE (Amazon) release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property or safety of Amazon.co.uk, (.com) our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing or otherwise disclosing personally identifiable information from customers for commercial purposes in a way that is contrary to the commitments made in this Privacy Notice.
6.      With your consent: any other situation than the 5 points above, Amazon will give you the opportunity to choose if you want your information to be shared with other 3rd parties or not
Other related issues:
Ø  What Choices Do You Have?
According to the privacy notice terms, you have the following choices:

Ø  What Information Can You Access?
Amazon gives you access to a broad range of information about your account and your interactions with Amazon.co.uk (or .com) for the limited purpose of viewing and, in certain cases, updating that information
This term is set by Amazon in order to follow the law requirements, which data protection laws state and require, in which grant to users to gain access to their data and correct or modify these data
By, Mohammad Al-Thunibat

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